20 Ingredients of an Outstanding Destination
* Copyright 2012 Destination Development International
1. They all begin with a plan.
2. They define a strong brand and retail focus.
3. They orchestrate recruitment of "critical mass" or "clustering."
4. They have "anchor tenants."
5. Lease agreements include defined operating hours and days.
6. People live or stay downtown.
7. Pioneers with patient money are convinced to invest.
8. They start with just one or two blocks - a "demonstration project."
9. They address the parking dilemma.
10. They provide public washrooms.
11. The incorporate the development of gathering places.
12. They create good first impressions: Community Gateways.
13. They design, fabricate, and install a wayfinding system.
14. A good first impression: downtown or district gateways.
15. 20/20 Signage: Retail signage rules & regulations.
16. Sidewalk cafes and intimate surroundings.
17. They invest heavily in retail beautification.
18. The provide activities and entertainment: bring life to downtown.
19. They give downtown districts a name.
20. The marketing is experiential: focus on activities, not buildings.
* Copyright 2012 Destination Development International
1. They all begin with a plan.
2. They define a strong brand and retail focus.
3. They orchestrate recruitment of "critical mass" or "clustering."
4. They have "anchor tenants."
5. Lease agreements include defined operating hours and days.
6. People live or stay downtown.
7. Pioneers with patient money are convinced to invest.
8. They start with just one or two blocks - a "demonstration project."
9. They address the parking dilemma.
10. They provide public washrooms.
11. The incorporate the development of gathering places.
12. They create good first impressions: Community Gateways.
13. They design, fabricate, and install a wayfinding system.
14. A good first impression: downtown or district gateways.
15. 20/20 Signage: Retail signage rules & regulations.
16. Sidewalk cafes and intimate surroundings.
17. They invest heavily in retail beautification.
18. The provide activities and entertainment: bring life to downtown.
19. They give downtown districts a name.
20. The marketing is experiential: focus on activities, not buildings.